About Me

I'm an Italian designer based in Amsterdam, The Netherlands.

The practice of imaging and speculating about improbable and dystopian futures through design methods has helped me in defining my personal preferable future. I believe that critically questioning and challenging the current industrial and social models is the designer’s ethical responsibility and is essential to keep idealism and social dreaming alive. In July 2019 I graduated at the Royal Academy of Arts Den Haag (KABK) completing the Master Industrial Design course with a thesis based on exploring the latent imaginative space of new philosophical concepts using Artificial Intelligence as a creative and generative medium. My graduation project has been selected to exhibit in the Dutch gallery Melkweg Expo within the exhibition 'Bad Feminist - Feminist activism through art'. After graduating from the Master Course, I attended a traineeship as a Digital Transformation Designer at Digital Society School. Here I art directed a guerrilla marketing campaign which includes the development of digital and physical products. This project is selected to exhibit at Milan Design Week 2020. Before attending the MID course in the Netherlands I graduated at Sapienza University of Rome in 2015 completing my Bachelor Course in Industrial Design. During this period of study, I gained some technical skills thanks to scientific courses like physics and mathematics, and some marketing knowledge thanks to Economics and Business Management courses. Here I also started the fundamental approach to a design project methodology and to learn the steps of the design creation process. I always develop my projects thinking with a human-centred approach and I’m growing my skills for the development of digital products. 

 

©2020  Created by Federica Gilda Marrella