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What would you call the invisible mental distress caused by the pressure of an oppressive social system like patriarchy? If there was no term to define this condition before, you can now find it in The Feminist Textile Glossary and spread it out! The purpose of my project is to design a product in the form of a physical dictionary which aims to capture the many shades of feelings, facts and conditions which have always existed in our patriarchal reality but have always been neglected from a social and, consequently, from a linguistic perspective. If you don’t have a name for something, then it is harder to talk about and it is taken less seriously.
From a design perspective, my project aims to translate all the neologisms of the feminist glossary into textile pieces thanks to coded algorithms ruled by visual-linguistic parameters established by the designer. The textile and graphical aesthetic which will couple each term of the glossary is in fact generated from a specific data source. The visual data which are feeding the generative design algorithm are taken from Instagram, a social digital platform whose media content has been always affected and influenced user engagement. The parameter of this system takes advantage of Instagram trends, that is hashtags: specific keywords combined with a hash symbol that let people share specific content with other users.